Findability Tip: Geotag Flickr Photos

September 05, 2006

On Aug. 28, the popular free photo-sharing site Flickr debuted a fun and potentially useful new feature: drag-and-drop geotagging. This is the easiest way I’ve found so far to show people exactly where each photo you post was taken, and to make it easy for people to find your photos when searching by location.

Flickr GeoTaggingFor example, this past weekend I hiked up to the summit of Bear Peak, on the western edge of Boulder, CO. I snapped a couple of photos of myself up there, and later that evening posted them to Flickr.

HOW TO DO IT: Flickr has posted a couple of short screencast tutorials on this topic:how to geotag your own photos and how to use all the controls for searching and exploring geotagged photos.

WHY TO DO IT: If geography is relevant to your projects or business, and if you’re creating relevant photos, your photos should be as findable as possible. Even though this Flickr feature is brand new, it’s becoming very popular. Flickr users are avidly searching for photos taken near other pictures they like — especially for recreation and vacation interests.

Also, it appears that Flickr’s geotagged data is getting indexed by Google, which already indexes images and captions from Flickr. A popular photo, or a photo taken near a popular photo, could increase your site traffic and pagerank.

And of course, Flickr’s approach to geotagging is dead easy. It only takes a few seconds per photo. Give it a try.

About jcormier

Co-Founder, Room 214. As a previous interactive agency owner, Jason leverages his experience around usability, information architecture, search marketing and operations to build social media and word of mouth marketing systems for large and emerging brands.

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