The web has exploded with infographics in the last few years. Their ability to split up complex data sets into engaging, easily-digested narratives is custom-fit for the way people consume information on the web. Their sprawling layouts naturally slide into a newsfeed or pin board, making them easy for the socially affluent among us to share.
Infographics themselves are as old as civilization — neigh — older than civilization. Some of the earliest examples of infographics can be found in cave paintings dating back to the Neolithic age where they were used to illustrate stories. That’s right; infographics were invented for cavemen’s “story time.” Little cave-babies probably huddled around the cave-equivalent of Justin Timberlake to hear their favorite tales before resting their heads on their little rock-pillows and hoping not to be eaten.
There’s even more reason to be excited about infographics now that the web has finally lifted the ancient technology out of the Stone Age. Interactive infographics take the age-old concept of illustrating data to effect communication to an entirely new level. They bring with them a richer experience, higher retention, greater user-engagement, and measurable results.
Companies are beginning to notice: Interactive infographics are not only a great way to get their message out, but provide a effective piece of viral marketing that both tells a story and promotes the brand. To stay competitive in online marketing, you need to get your message across in a way that will actuate results, which is why interactive infographics can no longer be ignored.
Verizon Wireless recently launched an incredible example of an engaging interactive infographic. Take a look at what they built, and if you’re interested, go look at more creative work from our productions team.
5 things you need to know about interactive infographics:
People actually use them.
Because interactive infographics incorporate the users’ input, engagement increases. Given the choice between staring at pretty picture and being submersed in an interactive experience, users tend to choose the more engaging option.
Higher user-engagement means higher retention of the information you’re trying to communicate, higher brand awareness, and increases social engagement around your campaign.
They can do more.
Your interactive infographic can be designed for multiple levels of engagement. The more someone uses your infographic, the more rewarding it becomes because the infographic can react to the user. By getting into more granular detail, you provide more value to the user, and they’re likely to love you for it.
Users are more likely to engage in something they deem “credible.” By including external links to more content, your web site or references, you’re online presence gains credibility.
Google will love you.
Things go viral.
In the age of information overload, segmented information is the name of the game. By creating an engaging experience around your information, user’s are more like to retain what they read, and more likely to read it in the first place. Your information is also more easily shared on the web, as links to the micro-site paired with a static image of your infographic fits nicely in Pinterest, Facebook, and Google+.
They increase your conversions.
Turn your data into conversions. Not only can interactive infographics be a resource of information, they can become lead generation tools. Whether that means newsletter subscriptions, or a lead form, the sky’s the limit. Drive traffic to it, track your success, and gather your analytics like any other landing page. Use the user’s behavior to determine what call to action they see, and gain more insight into your fans.