Values-driven storytelling is the core of marketing today. Customers today have infinite choices. The most meaningful way to cut through the content they literally have at their fingertips is to directly engage them through story.
We recently spoke with Amanda McPherson, a storytelling expert, about the future of marketing on the Agency Way, a Room 214 weekly Blab series. McPherson is an advisor, writer, college lecturer, and former Chief Marketing Officer of the Linux Foundation. Read More