Capture The Conversation

Best Practices

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The Ad Buying Food Chain: How Purchasing Online Advertising Works

Jason Cormier, April 7, 2015

I always love the opportunity to get a greater understanding of the work within my occupation. As much as I enjoy the many points of view on digital advertising, I’ve found knowing the foundational elements central to the (ad) food chain has helped me have smarter conversations. Read More

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Facebook Image Sizes Quick Reference Infographic (2015)

Brent Walker, January 23, 2015

Knowing what size to create and upload photos to the ever-changing landscape that is Facebook can push even the calmest people to the brink, so we collected all the information you could need into an easy-to-read and visual infographic detailing every image you’ll ever upload.

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Twitter Image Sizes Quick Reference Infographic (2015)

Brent Walker, January 22, 2015

Images on Twitter seem simple, but there are a lot of nuances to the sizes images are uploaded and displayed at – especially with Twitter’s responsive layout. This infographic should act as a quick-reference guide to optimizing the images on your Twitter feed for maximum effect and engagement.

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2015 Digital Marketing and Social Media Trends

The Top 3 Digital Marketing and Social Media Trends in 2015

Jason Cormier, December 24, 2014

As an annual wrap-up on behalf of Room 214 — I’d first like to give thanks to all who’ve helped us reach the ten-years-in-business mark as a “born digital” agency.

As Robb High says, “you’re never wrong at the time you make your predictions.” Humbly, the experience gained from a range of forward-thinking clients helps make the following forecast in digital marketing and social media trends for 2015 a fairly confident one.

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How To Reach Your Facebook Fans

Leah Lesko, December 23, 2014

Learn more about Facebook’s announcement to prioritize ‘engaging’ content and how it impacts your content strategy.

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Productivity Apps for Agency Survival

James Clark, October 13, 2014

I’ve been using a few apps for scheduling and communications which have made a positive impact on my personal productivity.

Scheduling

We’ve all been subjected to the pain and suffering associated with managing our own personal, family, team, client and agency schedule. It’s a nightmare with endless frustrations.

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3 Takeaways From Snapchat’s Pitch Deck

Laura Oxler, August 19, 2014

The “We reject your $3 million acquisition offer, Facebook” app is ready to get serious and make some money. Here are 3 points the app wants to get across to advertisers.

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Don't Get Scroogled

Don’t Get Scroogled

Matt LeBeau, May 1, 2014

For many people, no recent update has been more confusing than the changes to Google accounts and services, including the forced connection between Google services like YouTube and Google+. While the most publicized aspect of this change was the elimination of anonymous YouTube comments, the related effect was that in order to post a new comment on YouTube, users first had to join Google+.

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4 Common Marketing Automation Implementation Mistakes

Ben Castelli, March 25, 2014

Setting up a successful marketing automation program can be a wily beast. At the heart of the system is the marketing automation software you choose to run everything. Organizations often make these four mistakes.

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Pinterest Basics: 8 Things to Keep in Mind

Jill Mailander, March 7, 2014

When it comes to best practices on your Pinterest page, there are an abundance of things to do. But what if you don’t have time or if you’re just starting your Pinterest presence? Here are the top 8 basic yet most important things everyone should do for their Pinterest page.

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