Capture The Conversation

Best Practices

The Agency Way: Episode 5

Storytelling in Marketing

Jason Cormier, January 29, 2016

Values-driven storytelling is the core of marketing today. Customers today have infinite choices. The most meaningful way to cut through the content they literally have at their fingertips is to directly engage them through story.

We recently spoke with Amanda McPherson, a storytelling expert, about the future of marketing on the Agency Way, a Room 214 weekly Blab series. McPherson is an advisor, writer, college lecturer, and former Chief Marketing Officer of the Linux Foundation. Read More

The Agency Way: Episode 5

Instagram Marketing: What You Need to Know

Jason Cormier, January 26, 2016

With eMarketer predicting that marketing on Instagram will be conducted by 48% of US-based businesses this year (up from 32% in 2015), it’s time to talk Instagram!

Room 214 social media pro, and now current Director of Operations Libby Myers-Turner, joined @JasonCormier (that’s me), in the fourth episode of “The Agency Way” Blab series this week to discuss what’s new and important for marketing on Instagram. Take a few minutes to watch the interview! Read More

The Agency Way: Episode 5

Social Media Program Insights

Jason Cormier, January 20, 2016

Effective social media programs are composed of a combination of “evergreen” content, campaign-based content and social advertising. When that content is helpful, story-driven and relevant to existing conversations — you win!

Room 214 Social Media Account Director, Maya Shaff, joined @JasonCormier (that’s me), in the third episode of “The Agency Way” Blab series this week to talk about social media program development with multiple channels in mind. Take a few minutes to watch the interview! Read More

The Agency Way: Episode 5

Social Listening For Insights & Action

Jason Cormier, January 11, 2016

Any book you pick up on social media will reference “listening” as a first step to social strategy. Too often, social listening is relegated to the practice of monitoring social networks in order to respond in a timely manner. But social listening serves a much higher purpose for those willing to really dig in.

Room 214’s Director of Research & Strategy, Michael Kwolek, joined @JasonCormier (that’s me), in the second episode of “The Agency Way” Blab series this week to talk about the kind of social listening that provides insights and actions. Take a few minutes to watch the interview! Read More

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Getting Your Brand in the Holiday Spirit

John Key, December 23, 2015

While sometimes it might seem a bit un-festive to use the holidays as a marketing tactic, it’s a tried and true method that most brands use. Taking a look back at your local retailers and television this season and you can see the results of this holiday blitz. Brands are very aware that emotions run high through the holidays and that consumers are more susceptible to emotional marketing. There are a few simple tactics that any brand can follow to tug at heartstrings and make their holiday campaigns a real success.

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The Agency Way: Episode 5

Leveraging Employees as Social Media Influencers

Martha Brown, December 23, 2015

Your employees and stakeholders are your biggest fans. Too often, companies who appreciate them as workers, and contributors, forget that those employees are also fans. Advocates. Cheerleaders. All in. Did you know there is a fun and easy way to energize your internal groupies?

GaggleAMP, a leading platform for managing employee influencer and advocacy programs,  gets it. GaggleAMP’s founder and chief executive, Glenn Gaudet, @glenng, joined Room 214’s co-founder Jason Cormier, @JasonCormier, in his inaugural episode of “The Agency Way” Blab series this week to talk about employee advocacy. It’s short and sweet: Have a moment? Read More

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3 Beautiful Branded Communities

Laura Oxler, October 16, 2015

You feel pretty good about your brand presence. Great social media accounts? Sure, got ‘em. Awesome user experience? Got that too. What about a successful branded community? Crickets…

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Jason Cormier, Room 214 Co-founder

Solving the Social Media ROI Puzzle

Jason Cormier, October 15, 2015

What’s the ROI connected to your social media strategy? If you’re being asked this by everyone from your boss to the board, you’re certainly not alone.

As part of Simply Measured’s 2015 State of Social Marketing report, Trust Radius was commissioned to survey over 600 marketers. When asked about the biggest challenges with social media programs, the top one identified was measuring ROI. Read More

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How To Live & Breathe Creativity

Jason Cormier, August 20, 2015

Since one of the main objectives of the Capture the Conversation blog is sharing from the minds of Room 214, we humbly decline most offers for guest blog posts.

Today is different for one primary reason: our guest blogger, Ryan Park, started as a Room 214 intern back in the day — and is now a successful business owner who was very intentional about keeping what we believe to be a valuable relationship.

Ryan has learned a great deal over the years, and so it’s with great appreciation I share some of his wisdom in the words that follow: Read More

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Using Social Media for Events

Libby Turner, August 11, 2015

We had the pleasure of being the social media team at the March of Dimes Colorado MUDD Volleyball tournament. It was a great event, and raised a ton of money for the wonderful work that March of Dimes does. The day was bright and hot, perfect for volleyball. The mud was…muddy.

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