Setting up a successful marketing automation program can be a wily beast. At the heart of the system is the marketing automation software you choose to run everything. Organizations often make these four mistakes.
When it comes to best practices on your Pinterest page, there are an abundance of things to do. But what if you don’t have time or if you’re just starting your Pinterest presence? Here are the top 8 basic yet most important things everyone should do for their Pinterest page.
Here’s a roundup of some of our favorite Super Bowl Ads, all of which had a strong digital tie-in. After all, if you’re going to spend millions of dollars on producing and running an ad, shouldn’t you be able to track more than impressions and frequency?
In a recent blog post, Facebook’s Product Manager for News Feed Rankings announced that they would be tweaking their algorithm and shared helpful advice for Facebook page admins looking to increase organic engagement with their Facebook posts (likes, comments, shares and clicks).
It’s official – Facebook announced that they will be eliminating Sponsored Stories. Currently, when you create a Facebook ad, you have the option to “add-on” a sponsored story. Starting on April 9, Facebook will automatically add social context to all of their ads.
Within the past few years social media platforms have blossomed out of the fertilizer that is the internet and digital age. Expectations of brands and individuals being active on so many different social media sites have risen and continue to do so as more platforms begin to develop.
Last week we covered the importance of encouraging your supporters to spread the love about your crowdfunding campaign across social media. This week we’ll dig into creating content for Facebook to inform and intrigue your current fans while drawing in new supporters
The crowdfunding phenomenon is blowing up – people all over the world pledged over $2.7 billion in 2012 to support independent makers realize their dreams, with that number expected to nearly double this year.
You may have seen some of Lisa Haney’s illustrations in the Wall Street Journal, or the New York Times. Having seen some of her scratchboard work – we wanted to see if we could capture her magic using similar production techniques, and create a Scratchboard Scribe. So we picked a concept, set her up in our studio, got to work.