Capture The Conversation

Best Practices


3 Beautiful Branded Communities

Laura Oxler, October 16, 2015

You feel pretty good about your brand presence. Great social media accounts? Sure, got ‘em. Awesome user experience? Got that too. What about a successful branded community? Crickets…

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Jason Cormier, Room 214 Co-founder

Solving the Social Media ROI Puzzle

Jason Cormier, October 15, 2015

What’s the ROI connected to your social media strategy? If you’re being asked this by everyone from your boss to the board, you’re certainly not alone.

As part of Simply Measured’s 2015 State of Social Marketing report, Trust Radius was commissioned to survey over 600 marketers. When asked about the biggest challenges with social media programs, the top one identified was measuring ROI. Read More


How To Live & Breathe Creativity

Jason Cormier, August 20, 2015

Since one of the main objectives of the Capture the Conversation blog is sharing from the minds of Room 214, we humbly decline most offers for guest blog posts.

Today is different for one primary reason: our guest blogger, Ryan Park, started as a Room 214 intern back in the day — and is now a successful business owner who was very intentional about keeping what we believe to be a valuable relationship.

Ryan has learned a great deal over the years, and so it’s with great appreciation I share some of his wisdom in the words that follow: Read More


Using Social Media for Events

Libby Turner, August 11, 2015

We had the pleasure of being the social media team at the March of Dimes Colorado MUDD Volleyball tournament. It was a great event, and raised a ton of money for the wonderful work that March of Dimes does. The day was bright and hot, perfect for volleyball. The mud was…muddy.

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How to Start a Branded Community

kcormier, August 10, 2015

Research, along with any online community manager, can now tell you social properties are not allowing brands to reach followers the way they used to.

Without paying for promoted posts or advertising, only a small percentage of your fans (less than 3%) are seeing your posts. That little fact, alone, could be the clincher that’s driving you to consider another channel for facilitating connections between interests and individuals: your own brand community.

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Facebook Mobile Cover Photo Tips & Tricks

Brent Walker, July 28, 2015

Ever wonder why some Facebook cover photos look better than others on mobile? The answer is always a great designer (not that I’m biased or anything), but I recently discovered a nifty trick to help less of your hard work get cut off when viewing from a mobile device – and still look great on desktop. Read More


Conflict and Happiness — Two Peas In A Pod

James Clark, July 23, 2015

“Hey — knock it off!!!”

More often than not, conflict is seen in a negative light. Children are sometimes interrupted by parents when they argue with a sibling; however, this strategy stifles the child’s ability to work out the problem, and the parent finds herself managing the same battle over and over again. Learning to deal with conflict at a young age leads to children becoming critical thinkers as adults, leading to creative solutions to issues on the job.

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The Ad Buying Food Chain: How Purchasing Online Advertising Works

Jason Cormier, April 7, 2015

I always love the opportunity to get a greater understanding of the work within my occupation. As much as I enjoy the many points of view on digital advertising, I’ve found knowing the foundational elements central to the (ad) food chain has helped me have smarter conversations. Read More


Facebook Image Sizes Quick Reference Infographic (2015)

Brent Walker, January 23, 2015

Knowing what size to create and upload photos to the ever-changing landscape that is Facebook can push even the calmest people to the brink, so we collected all the information you could need into an easy-to-read and visual infographic detailing every image you’ll ever upload.

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