Capture The Conversation

Best Practices

Don't Get Scroogled

Don’t Get Scroogled

Matt LeBeau, May 1, 2014

For many people, no recent update has been more confusing than the changes to Google accounts and services, including the forced connection between Google services like YouTube and Google+. While the most publicized aspect of this change was the elimination of anonymous YouTube comments, the related effect was that in order to post a new comment on YouTube, users first had to join Google+.

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4 Common Marketing Automation Implementation Mistakes

Ben Castelli, March 25, 2014

Setting up a successful marketing automation program can be a wily beast. At the heart of the system is the marketing automation software you choose to run everything. Organizations often make these four mistakes.

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Pinterest Basics: 8 Things to Keep in Mind

Jill Mailander, March 7, 2014

When it comes to best practices on your Pinterest page, there are an abundance of things to do. But what if you don’t have time or if you’re just starting your Pinterest presence? Here are the top 8 basic yet most important things everyone should do for their Pinterest page.

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Super Bowl 2014 Ad Roundup

Leah Lesko, February 4, 2014

Here’s a roundup of some of our favorite Super Bowl Ads, all of which had a strong digital tie-in. After all, if you’re going to spend millions of dollars on producing and running an ad, shouldn’t you be able to track more than impressions and frequency?

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Facebook Changes Algorithm (Again)

Leah Lesko, January 22, 2014

In a recent blog post, Facebook’s Product Manager for News Feed Rankings announced that they would be tweaking their algorithm and shared helpful advice for Facebook page admins looking to increase organic engagement with their Facebook posts (likes, comments, shares and clicks).

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Facebook Eliminating Sponsored Stories

Erica Griffiths, January 10, 2014

It’s official – Facebook announced that they will be eliminating Sponsored Stories. Currently, when you create a Facebook ad, you have the option to “add-on” a sponsored story. Starting on April 9, Facebook will automatically add social context to all of their ads.

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A Beginners Guide To Social Platforms: Instagram

Sally Rosen, September 27, 2013

Within the past few years social media platforms have blossomed out of the fertilizer that is the internet and digital age. Expectations of brands and individuals being active on so many different social media sites have risen and continue to do so as more platforms begin to develop.

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Facebook Status Update: Crowdfunding Success!

Michael Kwolek, September 4, 2013

Last week we covered the importance of encouraging your supporters to spread the love about your crowdfunding campaign across social media. This week we’ll dig into creating content for Facebook to inform and intrigue your current fans while drawing in new supporters

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Behind the Scenes Part 1: Scratchboard Video

Jen Casson, August 13, 2013

You may have seen some of Lisa Haney’s illustrations in the Wall Street Journal, or the New York Times. Having seen some of her scratchboard work – we wanted to see if we could capture her magic using similar production techniques, and create a Scratchboard Scribe. So we picked a concept, set her up in our studio, got to work.

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