Capture The Conversation

Best Practices


Leveraging LinkedIn Expert Insights

Jason Cormier, May 23, 2016

Making connections on social media is only half the journey. Effectively and strategically communicating with them starts with the intent of delivering value.

As a continuation of our last conversation on making the most out of LinkedIn, we cover the top insights from several experts: Create value, make use of it daily (either connecting with people or publishing posts), test your outcomes and adjust your methods accordingly.

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Making Your LinkedIn Profile Stand Out

Erika Stutzman, May 18, 2016

If you’re not already marketing yourself as an independent worker, the clock is ticking! More than 40 percent of American workers will be freelancers, contractors or temporary workers by 2020.

The key to your future success is in building real personal connections, and boosting your own brand.

One of the easiest ways to get started is by checking out your LinkedIn profile and … finishing it. (That’s not a joke.) Here are the Top 7 Tips for differentiating your LinkedIn presence. Read More


Build Your Personal Brand On LinkedIn

Jason Cormier, May 13, 2016

You are your own best client. As a marketing agency, we accept this statement as reality — knowing at some point every client will fire us (regardless of performance, likability or level of trust).

Why? People move on, businesses are acquired, sometimes somebody just wants to try something new. You, as an individual, are also your own best client. You won’t fire you — and that’s why it’s critical to build a strong personal brand for your career today and for your future.

We took to Blab recently to share on building your personal brand and social selling through LinkedIn — perhaps the most powerful (and easy) way to build your brand. Ready to learn?

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Slack: Make Light Of Work

Erika Stutzman, May 12, 2016

We’re slackers at work.  

It’s not just us. According to the Economist, Slack has reported 2.7 million active daily users, up from 520,000 just a year ago. So clearly, Slack as a messaging app and workplace tool is on the rise.

Slack’s motto: Be less busy. At Room 214, we find the adage to be true. The messaging, sharing and search startup really makes light of work. It helps our team to be more efficient (less busy work and torrential email dumps) and it helps us to enjoy our working days too. It’s no surprise that Slack’s development was rooted in gaming — emojis, GIFs and reactions are part of the fun.

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Quick Tips for Researching Your Competitors

Jason Cormier, May 9, 2016

“Spreadsheets are sexy.”

That’s a nugget of wisdom on behalf of Alex Horner, who knows that collecting a heap of qualitative and quantitative data to gain a competitive edge isn’t enough. The data needs to be collected and organized — hence, sexy spreadsheets — and actually translated and interpreted  in a way that can be communicated with others.

Horner is a linguistics expert and data lover/expert at Room 214 — and joined co-founder Jason Cormier on Blab to talk about the best practices and top tools agencies and brands can use to research their competitors. Read More

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Kick-Ass Visual Content for Social Media

Jason Cormier, May 6, 2016

A mantra for creatives: “Try everything. Fail fast.”

That’s the goal that drives the creative energy of Erica Griffiths, the digital producer at Room 214. Testing new methods, platforms and practices — and swiftly and cheerfully moving on from the few things that don’t work — is her passion. She pairs that passion with traditional storytelling skills and old-school media training in photography and film.

Griffiths talked about art, creativity and storytelling for brands with Jason Cormier on the 18th episode of Room 214’s Blab series with agency experts and influential thought leaders.

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Get Out! Three Tips For Bonding Outside Work

Erika Stutzman, May 5, 2016

There are a lot of cultural benefits to bonding with colleagues outside the office. But the idea can make people cringe, remembering all too many hotel conference rooms and forced trust exercises. (Don’t drop the boss!)

It doesn’t have to be that way. If firms tap into what really makes their team tick, building outside-work camaraderie can be both valuable and fun. Here are three top tips for creating your own outside-work event with your team. Read More


5 Steps to Starting Your Custom Content Marketing Program

Erika Stutzman, April 28, 2016

Content marketing is the No. 1 trend to follow in 2016, but too many brands either don’t dedicate enough resources to it, or don’t have the proper strategy in place to leverage the resources they have.

A recent study by Smart Insights says embracing content marketing as a business trend blows away competing activities, ranking in importance more than twice the next practice to master: Big data. Rounding out the top five after big data: Marketing automation, mobile marketing and social media marketing.

Smart Insights writes that the competition for content marketing “will be tough, and the need to create a focused plan is paramount.”

Where to start? Read More


Top Tips From A Twitter Expert

Jason Cormier, April 25, 2016

Don’t Tweet and leave! That’s akin to arriving at a party, introducing yourself, and walking right out the door.

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