Best Practices for Email Marketing

By Jason Cormier     |     March 08, 2016

Do you use email to spread the word about your business?

We all do. But following your old routine might not be the best decision for your business or brand. Join Room 214 on Blab this Thursday, March 10, as we talk to email deliverability expert Kurt Diver from SendGrid.

What hits? What do people open? What lands in the never-never land of spam folders and won’t even be seen?

SendGrid works with everyone from Uber to, and its platform can analyze literally billions of emails to find out what works, and what doesn’t. Diver will join Room 214’s Jason Cormier to explore what his firm has learned about open rates, spam folders, legal regulations and open rates. If you use email as a consumer or a business, you won’t want to miss it.

Join us on Blab at 11:30 a.m. mountain time on Thursday, March 10 and we’ll chat about the best (and worst!) practices when it comes to email marketing.

If you’d like to check out our Blab series, The Agency Way, feel free to explore our discussions here. And if you’d like to be a guest on an upcoming show, please contact Erika at

About Jason Cormier

Jason is a co-founder and leading strategist at Room 214. With a rich history in information architecture, user experience and online marketing, Jason contributes to the social media and digital marketing efforts that help brands create online communities, tell meaningful stories, and gain more customers.

Leave a Reply

Your email address will not be published.