"Room 214 came highly recommended to us from very trusted sources. We have been nothing but happy about our relationship with them. We have really appreciated the opportunity to work with them."
~ Lex Sisney
Founder of Commission Junction

Everything we do is driven from our Capture the Conversation™ philosophy: Search engines are media, and markets are conversations. To dominate in a market, you must capture the conversation - pursuing a unified, multi-tactic approach to word of mouth marketing and search engine visibility.


What is Room 214?
Room 214 is a Google-certified search marketing and social media agency that helps organizations economically grow sales, leads and brand awareness. Our systematic approach holistically leverages multiple agency efforts (public relations, application development and advertising) through the web to measure and drive successful word of mouth and influencer outreach initiatives.

Our services are solicited from corporate marketing teams, chief executives and some of the most recognized PR firms and creative agencies in the country. National clients range from recognized brands like the The Travel Channel, emerging companies like Hive Live, non-profits like the Outdoor Industry Association and Organic Trade Association, and Fortune 500’s like Alltel Wireless.

Our Values are uncompromising. We believe in measurable results, attention to detail and learning by doing. We also believe in love - and exemplify this in the work place by prioritizing compassion over corporation, and people over process. Cash is NOT king. We keep this perspective by 1) valuing our employees as partners in our business, 2) respecting our clients' businesses as much as our own, 3) contributing to social justice efforts which far outweigh the importance of what we do to pay the bills. We support the AJWS for human relief in Darfur/Sudan, Love146 for eliminating child sex trafficking and Kiva for advancing entrepreneurship in third world countries.
Learn more about Room 214 individuals.

Most Recent Press Release

Room 214 Selected for Social Media, RSS Integration Project for Dynamic Bicycles

Boulder, Colo.-based search marketing and visibility agency to design, develop and deploy a company blog, RSS feeds and online syndicating press room for Dynamic Bicycles

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Latest In the News Snippet

8th Fastest Growing Private Company

Room 214: A Fastest Growing Private CompanyRoom 214 is honored to have made the 2008 Denver Business Journal's Top 10 list of Fastest Growing Private Companies.

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Featured Article

Fire Your PR Firm

Let’s start at ground zero: Markets are Conversations. You’ve probably heard that before -- it’s thesis #1 in the popular book The Cluetrain Manifesto. But what does that catchphrase really mean, and why should you care? Most importantly, why does it mean you should probably fire your PR firm and hire a smarter one or do it yourself.

Markets exist largely because people talk. Although we like to think of ourselves as free-thinking individuals, in fact we rely on other people to do a fair amount of scouting and evaluating for us. Even when we disagree, our views influence each other because they set context. This conversational context strongly affects all kinds of choices -- from which products we buy to which opinions we hold.

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Featured Case Study

Strategic Media, Inc. Case Study

Room 214 client, Strategic Media, Inc. http://www.strategicmediainc.com/ builds direct response radio advertising campaigns for clients seeking a national audience. However, they aren’t the only company claiming to do this, as evidenced by the high number of search results for terms related to radio advertising. For Strategic Media the idea of yet another new website redesign without a focus on driving sales and measuring the effectiveness of the message was project stopper. Finding the right partner to not only design the site, but to ensure it’s SEO friendly and implement a complete marketing platform to drive people to the site to generate leads and visibility seemed out of the picture. Enter Room 214 Inc. Recognizing Strategic Media’s unique and distinctive process combined with years of expertise and radio advertising knowledge, it became apparent that the best strategy for visibility would be through continuous posting of relevant and topical content and entering the ongoing radio advertising conversation. The challenge was to prove to the world that Strategic Media is the true expert in direct response radio. The radio advertising marketplace is fragmented and contains many organizations that include advertising agencies, media buyers, radio conglomerates and remnant resellers, not to mention production companies and industry-related associations. Strategic Media wanted to promote its years of experience, expertise and successful analytical process to the sea of national advertisers looking to spend radio dollars wisely and optimize their campaigns.

Strategic Media’s Target Market
National advertisers seeking profitable direct response call-to-action radio campaigns. That’s a pretty narrow target, now the where to find and how to engage these companies and individuals was at the crux of the program.

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