Listen to our Podcast:
Opening – Kris introduces Evan Brown, IP attorney and Mike Marusin, Web 2.0 nerd and Gnomedex regular. On this show we think differently about RSS, address defamation in a blog, a snapshot of Gnomedex and Mike’s turo.us.
2:00 – Speaking of what it takes to podcast regularly. Mike gives his two reasons: editing and producing a podcast alone is difficult. Understanding how not to fall off the cliff; set realistic goals, make time and stick to a schedule. It’s a different beast than blogging.
5:22 – Evan addresses producing a podcast focused on legal issues. Take an issue or a topic and have something poignant to say about it. He needs to be precise. Evan gives the example of a New Jersey law firm that would be “uninsurable” if they started blogging.
9:56 – Take the John Elway Dodge example from Kris for speaking your mind through your blog and podcasts. We knew that we were going to talk about our experience and the first step was to call Evan and ask for legal advice. I was going to say something very negative, but it was the truth. Mike says that a blog post about a
11:25 – Why post a complaint with the BBB when I can have more of an impact as a consumer by putting it in my blog? Mike points out that the independent voice matters more to him as a consumer than something he finds at ePinions or Amazon review.
14:16 – Found by traditional media through our blogs and podcasts. We talk about how to make that media event an extended reason for relevance in search engines. It’s not about being an ego maniac, it’s about getting traffic for free. Often the article or podcast won’t have a link back to you blog where journalists found the original source. Evan’s trouble is that most of his legal publishing and interviews are not online. Kris and Mike tell him to get posting in his blog about it.
17:38 – Need to hire someone? Have your employees blog about it. Mike talks about inadvertently making a post looking for someone to fill a position and his employer finds that he is ranked #1 in Google for the job title.
19:56 – SEO your blog posts and make sure that you are tagging items smartly. It is simple to break your thoughts down to key terms and use them effectively. As part of a blogging process it becomes effortless.
24:43 – Mike zones out and does an ego search. Kris picks up the ball and runs with it to talk about dealing with content archives too large to fit into one RSS feed. RSS feeds are limited to 200k. When that happens a producer needs to begin to filter before a user shows up. Kris develops what he’s calling Moderated Media RSS. The basic idea is that the publisher must create ways to moderate media consumption through RSS by changing the typical way that RSS works. Examples: delivering archived content on weekdays, only on Saturdays, send 15 podcasts every hour for the next 15 hours.
30:12 – As media progresses it is the burden of the publisher to continue to produce new versions of contemporary delivery. The New York Times moving into RSS is the prime example. Another good one is the difference between repurposed content like television shows and the need to create another separate version to maintain market share.
31:30 – The playing field is level but the advantage falls to large companies and those with 100 journalists on staff with budget have the ability to promote their work through traditional means like print, television, billboards, etc. They just need to “get it” to use that advantage.
Music provided by JT Presents: The Lovely and Talented, song Dog