Capture The Conversation

2007 March

CTC Podcast #2- Say it legally and Moderated Media RSS

March 31, 2007

Listen to our Podcast:

Show Notes:

Opening – Kris introduces Evan Brown, IP attorney and Mike Marusin, Web 2.0 nerd and Gnomedex regular. On this show we think differently about RSS, address defamation in a blog, a snapshot of Gnomedex and Mike’s turo.us.

2:00 – Speaking of what it takes to podcast regularly. Mike gives his two reasons: editing and producing a podcast alone is difficult. Understanding how not to fall off the cliff; set realistic goals, make time and stick to a schedule. It’s a different beast than blogging.

5:22 – Evan addresses producing a podcast focused on legal issues. Take an issue or a topic and have something poignant to say about it. He needs to be precise. Evan gives the example of a New Jersey law firm that would be “uninsurable” if they started blogging.

9:56 – Take the John Elway Dodge example from Kris for speaking your mind through your blog and podcasts. We knew that we were going to talk about our experience and the first step was to call Evan and ask for legal advice. I was going to say something very negative, but it was the truth. Mike says that a blog post about a

11:25 – Why post a complaint with the BBB when I can have more of an impact as a consumer by putting it in my blog? Mike points out that the independent voice matters more to him as a consumer than something he finds at ePinions or Amazon review.

14:16 – Found by traditional media through our blogs and podcasts. We talk about how to make that media event an extended reason for relevance in search engines. It’s not about being an ego maniac, it’s about getting traffic for free. Often the article or podcast won’t have a link back to you blog where journalists found the original source. Evan’s trouble is that most of his legal publishing and interviews are not online. Kris and Mike tell him to get posting in his blog about it.

17:38 – Need to hire someone? Have your employees blog about it. Mike talks about inadvertently making a post looking for someone to fill a position and his employer finds that he is ranked #1 in Google for the job title.

19:56 – SEO your blog posts and make sure that you are tagging items smartly. It is simple to break your thoughts down to key terms and use them effectively. As part of a blogging process it becomes effortless.

24:43 – Mike zones out and does an ego search. Kris picks up the ball and runs with it to talk about dealing with content archives too large to fit into one RSS feed. RSS feeds are limited to 200k. When that happens a producer needs to begin to filter before a user shows up. Kris develops what he’s calling Moderated Media RSS. The basic idea is that the publisher must create ways to moderate media consumption through RSS by changing the typical way that RSS works. Examples: delivering archived content on weekdays, only on Saturdays, send 15 podcasts every hour for the next 15 hours.

30:12 – As media progresses it is the burden of the publisher to continue to produce new versions of contemporary delivery. The New York Times moving into RSS is the prime example. Another good one is the difference between repurposed content like television shows and the need to create another separate version to maintain market share.

31:30 – The playing field is level but the advantage falls to large companies and those with 100 journalists on staff with budget have the ability to promote their work through traditional means like print, television, billboards, etc. They just need to “get it” to use that advantage.

Music provided by JT Presents: The Lovely and Talented, song Dog

RSS Marketing on the Rise

March 30, 2007

Just a quick shout out to Brian Haven at Forrester for publishing the latest results from their interactive marketers survey. Here is the word: 40% of marketers are using or piloting RSS (up from 10% last year). Blog usage for marketing is at 34% -  up 13% from the 2006 study, and 25% 0f marketers surveyed are now podcasting.

A noteworthy mention: My co-worker, Kris Smith, spoke earlier this week at the eLearning 2007 conference about using RSS and podcasting for distance education. Incidentally, he spoke with a company right after his talk that said they would have missed the mark with their new initiatives had they missed his presentation.

A company that most effectively embraces the concepts he revealed will take the lead. Eventually, however, a company that does not will simply be considered behind the times.

Disney’s Bob Iger sums up the digital landscape, but there’s more to it

March 29, 2007

In a two part series released by NPR radio show and podcast,Marketplace, Disney CEO Bob Iger shares his understanding of the current and future digital arena.

“Disney acknowledges the consumer power in the marketplace today. Where that puts us in terms of the rest of the world or the industry I’m less concerned. It was a real priority of ours to focus on the consumer. What digital technology has done, it’s created a huge power shift, or authority shift, from the creator and the distributor, the old world, to the consumer, the new world.” - see transcript

Both of these interviews highlight a topic that I have been thinking about a lot lately which is that the distribution playing field is as close to flat as humankind has ever known. However, it doesn’t mean an equal opportunity to gain the attention of an audience (consumer, as Iger says).

Putting brand aside for the moment, think of Disney as a startup with an immense budget and highly creative staff. The advantage that they have in gaining the attention of a digital audience is marketing. That simple.

When was the last time that you saw an ad for . . . let’s say, Ask a Ninja on television, print or billboard promoting that their next show will be coming to a theater near you? Better yet, you ever hear of NinjaLand? NinjaLand might be pretty cool, come to think of it. I digress.

To maintain the attention of an audience is subject to dollars, talent, hard work and luck. Disney and other “old media” don’t have a monopoly on any of these. They may be ahead in the dollars category but with the ever increasing new, good content coming from small and independant producers 24/7 it shows there’s no substitute for the last three of these, talent, hard work and luck for seeking profit or the ability to make a living from your digital work. But money and a marketing budget can put you over the top and make your goal a reality.

To put it another way, because the marketplace is allowing you to set up a booth and sell your wares doesn’t mean that just because you’re doors are open they will come. First someone must find you (marketing – dollars). Second they have to like what you are selling (quality content – talent). Third you need to open your booth every day with a smile early in the morning and close it after dark with that same smile, including holidays (dedication – hard work). Fourth is an opportunity that will get you closer to your goal that you wouldn’t have recieved prior to opening your booth (hard work – luck).

Wired.com gets 2.0′ed

March 23, 2007

I know, enough with the 2.0 moniker, but it is fitting for the new face on the Wired.com website . . . open, trendy, clean and slapped with a “beta” label. It doesn’t get more 2.0 than that. Now where are the widgets and social networking capabilities? Just teasing, I play in this space too.

The “beta” appears to be in reference to some broken story links and individual article page layouts. With about 4 varieties in the mix my vote is to keep the style for this article and ditch the page jump to read the rest of an article.

I’m not sure how long the new site has been up. It’s been a long time since I last visited the site thanks to their Wired top story RSS feed. And since the feed is a partial content feed, a sentence or two teaser, I only occassionally follow the story link to the site to read an entire article. Sometimes, two sentences can sum it up pretty well, a full feed would be better. But I guess I wouldn’t be writing this if I had the whole story in the feed. Hmmm . . .

Either way, Kudos to CondéNet for ditching the mullet in favor of a buzz cut.

Podcasting’s 13th Anniversary?

March 23, 2007

Crack research and a journalism degree can help you too when you need to write an article for your local paper:

Podcasting, which was developed by Apple in 1994, stands for iPod and broadcasting.

This must have been the real first generation iPod the size of a backpack with swappable floppy’s for memory and 10 second podcasts in aif format.

I don’t really mean to pick on Ms. Carey, well, maybe a little. I would also think that the Editor also deserves some razzing.

What this article and eventual syndication to a sister Texas newspaper under the same ownership of Community Newspaper Holdings, Inc.(CNHI) highlights is that your tiny corner of the world isn’t so tiny anymore. Especially, when it is brought to my attention by a Google alert for subjects I am interested in, like podcasting. Yes, your intended audience may be local but that doesn’t mean the 5000 people in your community are the only ones listening.

Publishing + Syndication + Internet + Filters = One very large conversation.

Maybe someone at CNHI should read the The State of the News Media Report 2007. Pay special attention to the section titled “Newspapers“.

CTC Podcast #1- RSS Marketing and the Future of Online

March 20, 2007

Listen to our Podcast:

Show Notes:

As the first Capture the Conversation (CTC) podcast, this show offers a nice snapshot of the personalities behind Room 214 – in addition to the kind of discussions that take place when it comes to Google search results, SEO, public relations, RSS and more.

Opening – Kris introduces James Clark and Jason Cormier of Room 214, http://www.Room214.com, for the inaugural CTC Podcast and Kris’ claim that the Internet doesn’t lie and he can prove he had the first official podcast studio.

4:00 – SEO discussion about Matt Cutts post on Internal Search Results Pagesand how Google is responding to placing those pages high in SERPs. Kris talks about being #1 for Wii News on Google – an internal search page for Croncast. How long will it last?

5:30 – Comments on the recently released State of the News Media 2007 Report – everything is moving into niche areas and how people are consuming media. How The Sopranos and TiVO changed everything in the Clark household.

17:50 – Roll Your Own discussion and Jason’s Tupac sighting in his toast.

20:00 – Kris’ FeedBuffet idea to track feeds in real time, James’ view of the world through his Google Reader, and Jason talking about SEO being dead – RSS or Die: The Oncoming Slaughter of the Corporate Website.

Music provided by JT Presents: The Lovely and Talented, song Dog

Not So Joost

March 5, 2007

I’m on a plane to Denver and two-thirds of the way through the February issue of Wired Magazine and find the article about Joost, “Here Comes Trouble“. And by the end of it all I wanted was to test this thing out.

Last week I got my chance.

I found myself underwhelmed. Though, the full screen thing did get my attention. As well as the “now you see it now you don’t” interface ala PC DVD software.

Now maybe I wasn’t giving the article my undivided attention but I did recall that someone like an advertising director said:

“The key in the past was volume and frequency,” says Clark. “Now it’s going to be quality.”

Personally, this beta has turned into one of those things like your friend telling you about the best movie they have ever seen. And by the time you go to see it, milk duds in hand, you realize that your friend must have mixed up his vitamins with grandma’s meds.

It isn’t quite that bad but it surely isn’t what I expected for a company that is trying to produce “DVD-quality” video for distribution. It might be starting out that way on their servers but by the time it reaches this end of the pipe and gets compiled from all the other users it looks like a medium grade FLV.

But of course kudos where kudos are due and a reality check on my end, this is only a beta. And, the gumption to devleop such a large media distribution platform in an of itself makes Joost admirable on so many levels.

Google Reader would be the sickest RSS client…

March 4, 2007

Louis Gray kicked this off with a list of 10 things that could improve Google Reader, which I saw via Scoble.

They’re good and pretty comprehensive in light of the meme started by Jeremiah Owyang about “media consumption diets“, I would say timely as that conversation begins to unfold. More on that over the next few days.

My 2 cents:

Penny 1 – Support authenticated feeds.
Penny 2 – Support server-side sessions through feeds for other scripts to deliver authenticated pages or media.

With my two pennies in the pot Google Reader could become a viable enterprise level RSS reader and become the leader in web based RSS aggregation. And with a price tag like 2 pennies less than my thoughts it would be difficult for a decision maker to pass on using a trusted name like “Google” over Bloglines or Rojo.